ProFun Acquires Icon Global Partners, Ltd.

Acquisition substantially enhances waterpark consulting and management capabilities

LOS ANGELES, CA – June 7, 2019 – ProFun, Inc announced today that on June 6, 2019 they entered into an agreement to acquire Icon Global Partners Limited.  The acquisition represents a consolidation of the two leading independent providers of waterpark operational consulting and management services.

This acquisition unites ProFun, the oldest and largest provider of independent operational consulting and management services in the attractions industry, with Icon Global Partners Limited, a leading provider of consulting services focused specifically on waterparks.  Combining these two organizations’ exceptional track records of providing value results in the creation of a premier operational consulting and management resource for owners of theme parks, waterparks, commercial attractions, cultural attractions, brand experiences and large-scale special events throughout the world.

“This is a terrific moment for our organization,” said Brad Merriman, President of ProFun.  “Acquiring the extensive operational and technical expertise of Icon Global Partners significantly enhances ProFun’s ability to further apply our forty years of experience in the ever-expanding waterpark sector.”

“We are confident that our newly-acquired waterpark focused talent and resources cements our place as the attractions sector’s go-to resource for operational consulting and management.  This acquisition will also allow us to expand our ability to service our clients in South East Asia and China from Icon’s office in Bangkok, Thailand.” said Mike Oswald, Managing Partner of ProFun’s Management Services division.

“The Icon team is excited!  ProFun brings significant resources and experience to the table which allows us to greatly improve the service and offering to our world class clients and projects.” said Tim Mow, Partner and Chief of Technical Services of Icon Global Partners.

ProFun was founded in 1980, formerly MR-ProFun.  For forty years the company has operated as a management consulting and operational management specialist based in Orange County, California with a regional office in Shanghai, China.  The firm specializes in identifying efficiencies that maximize or further optimize new and existing operations at visitor attractions, including theme parks, museums, waterparks, aquariums, destination resorts, brand centers, world expositions and Olympiads.