Our Team

Joining the ProFun team in 2018, Chris brings a wealth of knowledge and experience. With a career spanning more than two decades in the theme park and hospitality industry, Chris commenced his journey in 1998 as a Cultural Representative Attractions host within the WDW International Programs for the pre-opening team of Disney’s Animal Kingdom Park at the Walt Disney World Resort in Orlando, Florida. Notable among his projects is his role in providing operational input and business planning for large-scale theme and waterpark projects at Qiddiya (KSA). . 

Joining ProFun in 2012, David has been instrumental in numerous new theme park projects, providing invaluable technical services spanning the design, construction, and operational phases. His extensive background includes a tenure in technical services management at distinguished theme parks like Ferrari World Abu Dhabi, Universal Studios, Legoland, Morey’s Pier, and Hard Rock Park. In these roles, David excelled in managing both existing attractions and overseeing the installation of new ones. Committed to professional development, he is an engaged member of industry organizations, including IAAPA, AIMS, and ASTM.

Since joining ProFun in 2007, Ray has ascended to the role of Partner, leaving a lasting mark on the company’s trajectory. His strategic vision has been pivotal in steering the expansion and successful rollout of projects such as Crayola Experience and Electric Playhouse, alongside other ventures tied to intellectual property. Ray’s impact is further evident in his role shaping long-term growth strategies. He has also directed pricing and packaging strategies for numerous clients, resulting in substantial revenue upticks while maintaining a delicate balance with brand and access goals. A few of the prominent clients Ray has worked with include Space Center Houston, Meow Wolf, Liberty Science Center, Hershey’s Chocolate World, Georgia Aquarium, Philadelphia Zoo, and Longwood Gardens.

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With ProFun since 2004, John boasts an extensive career in the themed entertainment and museum industry. He commenced his professional journey at Knott’s Berry Farm, holding various positions before transitioning to an independent consultant role. During this period, he contributed to noteworthy projects such as Yamay Resort in Thailand, Pacific Park in Santa Monica, and engagements with the U.S. Navy. John is actively engaged in providing operational input and business planning for multiple large theme and waterpark projects in Saudi Arabia, His wealth of experience encompasses involvement in every project undertaken by ProFun, offering expertise from development through pre-opening, training, and beyond grand openings.

Amber has been a pivotal member of ProFun since 2018, currently holding the respected position of Vice President. With a rich background in theme parks, Amber has a portfolio of impressive accomplishments. She headed the setup and launch of a major IP-branded attraction for Sony in Chicago, showcasing her expertise in operational design and execution. Amber played a vital role in an iconic entertainment project for Rua Al Madinah (KSA), contributing operational insights during the concept and schematic design phases for The RIG (KSA). Her managerial expertise was evident in successfully overseeing the setup and operation of Prince’s Paisley Park in Minneapolis, MN, and the NFL Raiders Stadium Tour in Las Vegas, NV. Amber’s strategic vision extends to business and design planning for noteworthy projects such as Doha QUEST, a major indoor theme park in Qatar, the City of Tracy Waterpark in Tracy, CA, and the Mahanakhon Skywalk in Bangkok, Thailand.

Joining the team in 2015, Jami has held a significant role at ProFun as Senior Associate. Jami’s expertise in data analytics and reporting provides her clients with a holistic understanding of their business and supports key management decisions for optimizing performance and maximizing revenues. She specializes in developing comprehensive business and operating plans, financial reports, capacity studies, attendance projections, and pricing strategies for global leisure-time developments. Her versatile portfolio spans private not-for-profit organizations, corporate brand centers, and commercial theme parks. Noteworthy projects include monthly data tracking and annual attendance and revenue projections for both the Natural History Museum of Utah and the Field Museum, in Chicago; pivotal operating analyses to support the Aquarium of the Pacific’s $53-million expansion in Long Beach, California; and business and design planning for both the Johnnie Walker Prince Street Experience in Scotland and the Jameson Bow St. Distillery Tours in Ireland.

Joining ProFun in 2023 as a Senior Associate, Ryan brings operational expertise in staffing, managing, scheduling, budgeting, and data analysis, with a track record at multiple award-winning attractions. His commitment to innovation and simplicity has consistently yielded positive outcomes. Notable achievements include assisting in the setup and launch of a major IP-branded attraction for Sony in Chicago and managing the NFL Raiders Stadium Tour in Las Vegas, NV. Prior to his role at ProFun, Ryan significantly impacted management and leadership at Universal Studios Hollywood, reducing budget variance by 7 hours and enhancing team satisfaction scores by 30% in the Entertainment Department.

Having joined ProFun as an Associate in 2023, Allie brings a wealth of experience in business planning and operations. At ProFun, she has played a key role in various internal projects, including helping with the successful execution of the ProFun rebrand. Allie’s background encompasses several General Management positions, where she demonstrated her expertise in strategic and operational planning.

Since joining ProFun as a Director in 2013, Peter has played a pivotal role in the firm’s success. Noteworthy projects in his portfolio include providing operational input and contributing to business planning for large theme and waterpark projects at Qiddiya (KSA) and leading operational design and operations planning for the iconic entertainment project at Rua Al Madinah (KSA). Peter has also lent his expertise to planning and design input for a new major theme park in Oklahoma, USA, and provided operational insights into the concept and schematic design for The RIG (KSA). His proficiency extends to business and design planning for Doha QUEST, a major indoor theme park in Qatar. Prior to his role at ProFun, Peter served as a General Manager for Qiddiya, where he worked on multiple attraction projects in Saudi Arabia (KSA).

A partner with the firm, Brad has been at ProFun since 1996.  In addition to his general company leadership responsibilities, Brad’s focus is on business development and strategy.  With a broad background in finance and operations, as well as first-hand experience in theme park mergers and acquisitions, Brad has represented ProFun on 6 continents and lead company efforts in China, UAE, Qatar, and the Pacific Rim and on projects ranging from small museums to large, multi-component developments like Yas Island, Resorts World Genting, and Doha Oasis. Brad is a frequent speaker at industry events and, until recently, has been a 12-year member and former Chairman of the THEA Awards Nominating Committee.

Ron is a dynamic professional who has been an integral part of ProFun since 2010, currently holding the position of Senior Vice President with the firm. Armed with a Master of Business Administration in Corporate Strategy & Organizational/Operational Management from the University of California Berkeley, Ron brings a comprehensive skill set and wealth of experience to the firm. His journey with ProFun includes opening and operating as the General Manager of the Shanghai-based office, before assuming the role of Vice President of Strategy. Ron has a proven track record in delivering strategic and operational planning for new attraction development projects. His portfolio includes collaborations with renowned clients such as Chimelong Group (China), New World Development (HK), KOP Entertainment (Singapore), and the Harbin International Snow & Ice Festival. Additionally, Ron has excelled in providing business and operational planning for IP-licensed projects, working with industry giants such as Hasbro, the National Basketball Association (NBA), Discovery Communications, SONY, and Ripley’s.

In 2022, Joey became a valuable member of ProFun, bringing a solid foundation in financial management and business analytics. His expertise shines in providing meticulous data analysis across various project types, such as pricing and packaging strategies, operational planning, financial modelling, and capacity studies. Joey’s project portfolio spans both for-profit and non-profit sectors, with a particular focus on museums and science centers. Noteworthy projects include delivering an operating & business plan for the relocation of Pretend City Children’s Museum in Irvine, CA. Additionally, he demonstrated innovation by developing and implementing a real-time data reporting Microsoft PowerBI dashboard for The Natural History Museum of Utah in Salt Lake City, UT. Beyond that, Joey has actively contributed to the business and operational planning for unique IP-branded experiences across the United States.

A Partner at ProFun since 2021, Salah’s multifaceted background spans attraction design, production, and development, coupled with expertise in general management, finance, and budgeting. Focused on projects in Saudi Arabia, Salah has played a crucial role in overseeing operational design and operations planning for multiple iconic entertainment projects in the Kingdom. Serving as a project sponsor, he supervised the design and construction of various entertainment and cultural attractions in the UAE, including The Shindagha Museum and At The Top Burj Khalifa.

Beyond ProFun, he contributes to several entertainment and tech companies as a board member.

Kenny brings over 40 years of invaluable experience in the theme park and attractions industry. Currently holding the position of Vice President, Kenny has been with the ProFun team since 2003. His extensive expertise shines through various accomplishments, including providing operational planning and advisement for the successful launch of the $450 million Gilder Center expansion of the American Museum of Natural History in New York. Kenny has served as a marketing and operations advisor for Space Center Houston, contributed to the opening advisory team for Kiewit Luminarium in Omaha, NE, and played a pivotal role in pricing and packaging recommendations for the National World War II Museum in New Orleans, LA. Prior to working with ProFun, Kenny held various management positions, including working as the Development Director at Whimsy and as Director of Marketing at Charm Company.

As the head of ProFun’s attraction management, Mike directs pre-opening, ongoing operations, and on-site teams for diverse projects, from theme parks to water parks. His ProFun journey started in 2008 as the General Manager of Yas Waterworld Abu Dhabi. After returning to the U.S. in 2014, Mike climbed the ranks, becoming COO in 2016 and eventually a Partner in 2018. During his five-year tenure in Abu Dhabi, he led Yas Waterworld and Ferrari World to record attendance and revenue, earning Yas Waterworld the title of the world’s best water park in 2018. Mike’s affinity for water parks traces back to his career start in 1991, and his leadership roles include managing Alabama Adventure until its successful sale in 2008.

As a consultant with ProFun since 2022, Ho has been a key contributor to the success of various projects. Her expertise includes providing meticulous business and design planning for multiple theme and water park projects at Qiddiya (KSA). Ho has also demonstrated her proficiency in operational design and operations planning for the iconic entertainment project at Rua Al Madinah (KSA), and she has contributed valuable business planning insights for The RIG (KSA). Prior to joining ProFun, Ho held the position of Project Manager for multiple major Disney Theme Park development projects, showcasing her extensive experience in the field.

As a Director at ProFun since 2023, Lester has played a key role in offering operational input and contributing to business planning for multiple large-scale theme and waterpark projects at Qiddiya (KSA). His prior experience includes leading operational design and operations for an iconic entertainment project at Rua Al Madinah (KSA). Notably, Lester has a track record of success as the Director of Operations for Meryal Waterpark in Doha (Qatar), where he managed operational departments during preopening. Additionally, he played a crucial role in the pre-opening operational planning for F&B, Retail, and Operations at Doha QUEST, a major indoor theme park in Doha (Qatar).

Jim is a highly experienced professional with an impressive tenure at ProFun since 1995, currently holding the esteemed position of Partner. Armed with a robust educational background in Information Systems Management from the University of San Francisco, Jim brings a sophisticated skill set and wealth of knowledge to the table. His expertise shines particularly in the realms of museums, cultural experiences, brand centers, and location-based entertainment. Jim has played a pivotal role in the operational and business planning of prominent brand centers, including World of Coca Cola, Jameson, Raiders, Johnnie Walker, Warner Bros. Studio Tour – The Making of Harry Potter, Absolut, Jeep, and CNN. Noteworthy contributions extend to revenue enhancement, expansion planning, capacity planning, and comprehensive business strategy for respected institutions such as the Aquarium of the Pacific, Shedd Aquarium, National Aquarium, and the Seattle Aquarium.

With an extensive background in leisure entertainment marketing and sales, Bob Baldwin boasts a remarkable 30-year career at The Walt Disney Company, serving in various marketing, sales, and operating capacities. For two decades, Bob played a pivotal role in managing Disney’s direct marketing programs, overseeing the globally renowned Magic Kingdom Club (MKC) for Parks and Resorts. His responsibilities spanned CRM activities, membership and affinity programs, corporate sales, magazine publishing, and direct response. Bob’s global perspective expanded during Disney’s openings of Tokyo Disneyland and Disneyland Paris, where he led an international team of marketing and sales professionals. At ProFun since 2000, Bob leverages his expertise to audit clients’ marketing, sales, and ticketing activities, offering strategic recommendations for enhancements. His initiatives focus on a comprehensive approach to maximize market penetration, attendance, guest loyalty, and per capita expenditures.