Pilsner Urquell will open an interactive beer center near Prague’s Wenceslas Square

Glass of pilsner Urquell beer

As of next year, people won’t have to go to Plzeň to take a tour to find out about Pilsner Urquell beer. An interactive exhibit will open next year in Prague in the City Palais building at the intersection of Wenceslas Square and 28. října Street.

Pilsner Urquell: The Original Beer Experience will guide visitors through the story of Pilsner Urquell beer, the flagship brand of the Czech Republic’s largest beer producer. The center will be a joint project of Pilsner Urquell’s parent company Asahi Europe & International (AEI) and The Original Experience Company.