Today’s consumers expect fantastic, immersive, quality experiences when they come to theme parks – whether it’s a destination operated by a top international owner such as Disney, Universal, Chimelong Group, or Merlin Entertainments, or a smaller regional park.
In what is anticipated to be a $70-plus billion market by 2025, as the industry expands and consumer demand grows, developers and operators naturally think they are required to place an increasing amount of capital into their projects to stay competitive and on the pulse of emerging trends.
Read the rest of the article including insight from ProFun’s Mike Oswald.