Opened to the general public in May, 2010, the Shanghai World Expo hosted over 70 million visitors with 225 participating countries and companies over a six-month period. Set in the center of Shanghai, the entire site spread 5.28 square kilometers – all dedicated to the expo.

ProFun’s scope of work for the operation of the China Mobile/China Telecom Pavilion included assistance in the pre-opening planning and implementation, on-going management and operating responsibilities, and the post expo shutdown and reporting.  Along with ProFun’s Chinese partner, Betterway China, our team was selected to manage and operate the Information and Communications Pavilion.  Featuring a 4D theater show designed by BRC Imagination Arts, the pavilion was Event Design Magazine’s Gold Winner for “Best Interactive Element” and hosted over three million guests in six months.