Qiddiya is set to be the entertainment, sports, and cultural capital of Saudi Arabia as a destination offering a range of immersive experiences and attractions and memorable moments – the development is being built around five cornerstones: Parks & Attractions, Sports & Wellness, Motion & Mobility, Arts & Culture, and Nature & Environment.

ProFun is supporting the development of numerous confidential entertainment assets, which include multiple theme parks, water parks, cultural, e-gaming, sports, location based entertainment, whitewater rafting, surf park, and sports venues. ProFun also completed an extensive regional and global benchmarking exercise of various attractions’ financial performance and ride mix.