Cultural Experiences

Attracting visitors at museums, aquariums and other institutions has never been more demanding. Guests increasingly seek experiences that expand horizons in a more personal, entertaining way. They prefer a highly interactive and more hands-on environment, consistent with how they experience the world.

With such demands, institutions need to be more innovative in the development, management and marketing of their facilities and programs. We help institutions be more commercially-minded in their approach – to focus on boosting attendance, generating greater revenue and managing operating expenses while providing the high quality experience visitors expect.

We apply thirty years of commercial attraction consulting experience to help cultural attraction clients plan more effectively, run more efficiently and deliver higher value to their guests. From developing and implementing new pricing initiatives and sales programs for New York’s renowned American Museum of Natural History to providing insightful business planning and operational implementation assistance for the lauded expansion of the Please Touch Museum in Philadelphia, MR-ProFun has a well-earned reputation for delivering expert economic consulting, operational and marketing planning and daily operational management to museums, science centers, aquariums and other institutions and not-for-profits.

Cultural Experiences Clients & Projects

Academy of Motion Picture Art and Sciences
Alliance for Downtown New York
American Museum of Natural History
Aquarium of the Pacific
Audubon Nature Institute
Bahamas Cultural Center
Baltimore Zoo
Bethel Woods Performing Arts Center
Bill & Melinda Gates Foundation
British Columbia Tourism
Brookfield Zoo
Brooklyn Botanic Garden
Buffalo Bill Museum
California Academy of Sciences
Center for Civil and Human Rights
Chicago Botanic Garden
Children’s Museum of Los Angeles
Children’s Museum of St. Tammany
Children’s Museum of Southeastern Connecticut
City of Mammoth
City of Miami
Clinton Presidential Center and Park
College Football Hall of Fame
Contemporary Art Museum at the Presidio
Delaware Children’s Museum
​The Field Museum
Franklin D. Roosevelt Visitor Center
Franklin Institute
Georgia Aquarium
Great Lakes Aquarium
Guggenheim Abu Dhabi
Harriet Tubman African American Museum
Heifer International
The Henry Ford Museum
Heritage Trails
Hershey Museum
Independence Visitor Center
Intrepid Sea, Air and Space Museum
Kennedy Space Center
Kern County Museum
King Abdullah Center for Crescent Observation & Astronomy
LeMay Auto Museum
Liberty Science Center
Lights of Liberty
Long Beach Museum of Art
Longwood Gardens
Los Angeles Center
The Mercer Museum
Museum of Modern Art, New York
Museum of Modern Art, San Francisco
Museum of Exploration and Innovation
Museum of Science and Industry
Museum of the American Revolution
Mystic Seaport
National Aquarium
National Center for Civil and Human Rights
National Children’s Museum
National Comedy Center
National Constitution Center
National D-Day Museum
National Museum of the US Army
National September 11th Memorial and Museum
National Space Park
National World War II Museum
Natural History Museum of Los Angeles County
Natural History Museum of Utah
New York Botanical Garden
Omaha Children’s Museum
Oman Renaissance Museum
Orange County Marine Institute
Philadelphia Flower Show
Please Touch Museum for Children
Portrait Gallery of Canada
Pretend City
Rock and Roll Hall of Fame
San Antonio Children’s Museum
Shedd Aquarium
Space Center Houston
Sports Museum of America
Thanksgiving Point
Titanic Belfast
West Virginia State Museum of History and Culture
Whitney Museum of American Art