The Absolut Home Experience, opened in 2019, is a substantial upgrade to the original Absolut Vodka distillery tour. In addition to a behind-the-scenes tour of the facilities, visitors experience a multi-media and sensory journey wherein they meet the people, vision, and creativity behind the brand. After the main experience, visitors receive cocktail making tips in themed classroom settings with live instruction.

To ensure that the areas within the visitor center were adequate to handle the expected number of visitors on the guided tour and other guest experiences, ProFun reviewed planning materials and developed recommendations on the sizing and capacity of individual areas within the experience. The 90-minute long guided tour and tasting experience is currently in operation in Ahus, Sweden and able to meet its attendance goals in part due to ProFun’s efforts in contributing to the operational elements of its design.