Yas Island, Abu Dhabi

Ferrari World

The first Ferrari brand theme park is located on Yas Island in the United Arab Emirates.  As one of the world’s largest indoor year-round theme park it has 24+ themed attractions including the F1 coaster, which is the world’s fastest rollercoaster.

ProFun was heavily involved in the planning, opening, and operation of this 1.5 billion dollar project. To deliver a world-class attraction, ProFun established an operating company, Miral Experiences*, and relocated 10 senior level executives with international experience to guide teams in the areas of ride and show operations, finance, marketing, communication, sales, food & beverage, retail, admissions, and human resources. ProFun operated this iconic theme park until Mid 2011 while significantly exceeding the owner’s original financial expectations and winning numerous tourism awards.

*Miral Experiences was previously called Farah Leisure Parks Management (FLPM).  FLPM was a joint venture company established between ALDAR Properties and ProFun for the purposes of setting up and operating the Yas Island attraction projects.